Bloomfield Main Street  Market Study Summary Report
Prepared by:

Market Study Summary Report

• Page 3    Demographic snapshot of the Bloomfield trade area

• Page 6    Summary and interpretation of Bloomfield Main Street's market analysis

• Page 14  Business mix and occupancy levels

• Page 15  Estimating retail market share and potential

• Page 17  Sales surplus and leakage analysis

• Page 20  Suggestions for business and merchandise recruitment and expansion

• Page 22  Housing development

• Page 23  Community development implementation strategies

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Appendix A

• Community Profile & Trade Area Definitions

• Trade Area Map

Appendix B

    Market Profile for Primary, Secondary and Ottumwa trade areas

View Market Profile

    Retail Market Place Profiles (supply, demand, leakage and surplus for all three trade areas)

Appendix C 

    Tapestry (lifestyle segmentation profiles for all three trade areas)

Appendix D

    Raw Results of Bloomfield Main Street's Market Analysis Survey

Appendix E